Insider, a technology company with offices in New York, London, Istanbul and other locations, specialises in providing web personalisation services. I was asked to design a user-centric interface for the company's predictive analytics panel that was easy to navigate, visually appealing and, most importantly, presented analytical data in a clear and entertaining way. The resulting design provided an enriched user experience to help Insider's clients effectively comprehend and use their data to make informed business decisions.